d #3: Everything Is Becoming Participative =====
Amazon.com is for me the great example of how participat... etimes even read!) a book now. Not only that, but Amazon takes the information of its users and by trackin... other books I might otherwise not have heard of. Amazon's Kindle, I keep saying, is a hair's breadth away... rend.
===== Trend #9: The Long Tail =====
When Amazon.com sells more items that aren't carried in retai
